Web Guru Blog
Is your Website Responsive?
Do you know if your website is responsive? Did you know that responsive websites will now rank higher in Google mobile search results since their last update in April?
You are probably asking yourself what responsive means. In short, it means that your website looks great on ALL devices including smartphones & tablets where you don't have to zoom or scroll to the sides to view website content. So as the word suggests, your website will respond to the type of screen you are accessing it from.
Below is an example of our website:
Notice how the smartphone version is more simplistic and easier to read on a small screen.
The bad news is that non-responsive websites will affect your Google mobile ranking. Why does that matter? It matters because the world is going mobile and more people are accessing websites from mobile devices than ever before, and this number is increasing rapidly.
The good news is that we can help get your website responsive. Don't worry, you don't neccesarily have to get a new design. In most cases we will simply create a responsive version of your existing look & feel. If you are feeling adventurous however, we can set you up with a brand new custom or template based design, the choice is yours!
To read more about the Google mobile update, please see their official blog post click here.
Keep your website bounce rate low!
One of the aspects involved in building search engine trust includes ensuring that the "bounce rate" on your website is kept as low as possible. A bounce rate measures how many times visitors enter and exit your website on the same page. Each time they do this, it is measured as 1 bounce. You should aim to keep the bounce rate below 40%.
Google is currently scrutinizing how visitors interact with websites and will check how long a visitor stays on your website after finding it through using a specific keyword. If Google finds that the visitor has stayed on your website and continued to view other pages as well, it will help improve your rankings on the Search Engine Results Page (SERP).
Upgrade to Joomla 2.5 ... Done!
It's taken some time but we have finally upgraded our own website from Joomla 1.5 to Joomla 2.5.
Over the last couple of months we have migrated many customer websites to Joomla 2.5 so we had to wait with our own. We decided to design a new look and feel as well and improve functionality at the same time. We ran into several issues with the migration but conquered them all in the end.
What to expect from your SEO company
Search engine optimisation is difficult to quantify in terms of immediate value, which is one of the main challenges SEO companies are facing whilst managing their clients' expectations. It is important for monthly fee paying clients to understand that search engine optimisation is a process.
However, this does not absolve the SEO company from their responsibilities; but there are certain critical factors which your SEO company should know before you sign a contract with them;